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SEM or SEO certification?

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Author Topic: SEM or SEO certification?  (Read 129 times)
sam2112
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« on: October 10, 2011, 10:15:23 am »


Can anyone please provide me the lists of certification exams which are related to Search Engine Marketing [SEM] or Search Engine Optimization [SEO] available in the market?

Apart from
1) Google ad words professional
2) Yahoo Search PPC ambassadors
3) Microsoft adCenter expert



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david
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« Reply #1 on: May 14, 2012, 08:00:26 am »

The first big player on the scene to offer SEO and SEM Certification courses was the Direct Marketing .The closest thing to a governing body for the search industry is the Search Engine Marketing Professionals Organization .One of the key differences about the certification program is the ability to have an entire agency "certified." Granted, the requirements are pretty light, with just 20% of an agencies search team needing to complete a single course to quality. As with most other things in life, certification is ultimately just a piece of paper from someone else saying you've learned what they wanted to teach you. While it can be handy in a professional environment, most companies will still be best served by employees who spend time in the trenches testing ideas and learning by doing. The true value in certification courses is not in the piece of paper you get, but in the quality training you can receive by learning from those who live and breathe search engine marketing on a daily basis.


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« Last Edit: August 12, 2013, 12:49:44 pm by david » Report Spam   Logged
jamessmith4152
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« Reply #2 on: August 23, 2012, 11:29:59 am »

 There will be two levels of certification focused on agency and in-house marketers:

    Level 1: Designed for individuals able to work under the direction of an advanced search engine marketer. These individuals would know and be able to employ current best practices in organic or paid search marketing.
    Level 2: Designed for individuals who are capable of devising, creating, and managing effective search engine marketing programs within agencies or as lead members of in-house marketing teams. At this level, individuals can seek advanced certification in organic or paid search.



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jackparker561
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« Reply #3 on: August 27, 2013, 01:22:34 pm »

certification is ultimately just a piece of paper from someone else saying you've learned what they wanted to teach you. While it can be handy in a professional environment, most companies will still be best served by employees who spend time in the trenches testing ideas and learning by doing.



« Last Edit: October 09, 2013, 06:44:47 pm by jackparker561 » Report Spam   Logged

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