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SEM or SEO certification?

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david
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« on: May 14, 2012, 08:00:26 am »

The first big player on the scene to offer SEO and SEM Certification courses was the Direct Marketing .The closest thing to a governing body for the search industry is the Search Engine Marketing Professionals Organization .One of the key differences about the certification program is the ability to have an entire agency "certified." Granted, the requirements are pretty light, with just 20% of an agencies search team needing to complete a single course to quality. As with most other things in life, certification is ultimately just a piece of paper from someone else saying you've learned what they wanted to teach you. While it can be handy in a professional environment, most companies will still be best served by employees who spend time in the trenches testing ideas and learning by doing. The true value in certification courses is not in the piece of paper you get, but in the quality training you can receive by learning from those who live and breathe search engine marketing on a daily basis.


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« Last Edit: August 12, 2013, 12:49:44 pm by david » Report Spam   Logged


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